Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Podcasting since 2020 • 47 episodes
Decoding Sales
Latest Episodes
Episode 47: Hiring first GTM hires that last
I sat down with Harry and Uddhav from The Inflection Group - the recruiting firm behin...
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43:43
Episode 46: Authentic founder-led outbound that works with Mason Fuerst (CEO, Motiv)
Mason Fuerst, founder and CEO of Motiv (motivai.us) sits down with Peter to break down how he approaches outbound sales in an authentic way. With all the noise out there today around how to do outbound it's rare to find something th...
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59:31
Episode 45: Lying to customers
In this episode Alex and Peter ask, "Is it OK to lie to customers? And if so, when?"They dive into: An experience Alex's friend had with a sales lieWhat to do when a salesperson liesHow to spot lying sa...
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27:24
