
Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Podcasting since 2020 • 48 episodes
Decoding Sales
Latest Episodes
Episode 48: Behind the scenes of a pitch riff session
In the first couple of weeks of joining TigerBeetle, Peter got together with Alex to discuss TigerBeetle and its positioning. In this dynamic conversation, Alex puts Peter on the spot with the TigerBeetle pitch and provides feedback while also ...
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27:01

Episode 47: Hiring first GTM hires that last
I sat down with Harry and Uddhav from The Inflection Group - the recruiting firm behin...
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43:43

Episode 46: Authentic founder-led outbound that works with Mason Fuerst (CEO, Motiv)
Mason Fuerst, founder and CEO of Motiv (motivai.us) sits down with Peter to break down how he approaches outbound sales in an authentic way. With all the noise out there today around how to do outbound it's rare to find something th...
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59:31
