Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Decoding Sales
Episode 47: Hiring first GTM hires that last
I sat down with Harry and Uddhav from The Inflection Group - the recruiting firm behind successful hires at Coinbase, Pinterest, Snowflake, and more.
We dive deep into the biggest startup hiring questions:
- When should you actually hire your first salesperson?
- How do you avoid the "halo company" trap?
- Why do first sales hires fail so often?
They share stories from 300+ executive searches and explain why being brutally honest about your startup's challenges actually attracts better candidates. Plus, they reveal tactical hiring tricks that work - like putting real prospect objections in your job description. This is essential listening for any founder thinking about their first go-to-market hire.
To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and purchase Peter's newly published book, Unlocking Authentic Sales!
