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What rookie salespeople get wrong - and how to avoid them.

• Key mindset shifts for new salespeople - and how to know you're making them
• Key rites of passage
• How new salespeople throw away leads too quickly
• How to get feedback and support as a founder

Resources and links

• Episode on the price 
• Episode on the first sales hire
• Episode on sales myths
• Peter's article on how the best salespeople are technologists
•  The Authentic Sales episode covers the striplining concept
• Episode on It Takes a Village 

Learn more about Peter's on-demand sales coaching service and subscribe to his newsletter for bi-weekly coaching nuggets!