Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Decoding Sales
Episode 17: Sales and legal
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Peter & Alex
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Signing a deal is a legally binding agreement - and legal negotiations can kill deals. Learn the ins-and-outs of navigating the landmines separating you from the prize:
- how to avoid complex legal negotiations in the first place
- When you have to negotiate, where to give - and where to hold firm
- The key things to never write into a contract - and what to do instead
- How to balance the sales and legal roles during end-of-deal negotiations
Resources mentioned:
To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and purchase Peter's newly published book, Unlocking Authentic Sales!
