Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Decoding Sales
Episode 15: Early adopters
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Peter & Alex
Learn to catalyze revenue growth through your early customer community.
- How your first customers differ from later customers
- The formula for finding and winning those customers (and avoiding the wrong first customers)
- The formula for creating systems to turn your first customers into referral engines
- The incentives that drive individual buyers to choose innovative products
Learn more about Peter's on-demand sales coaching service and subscribe to his newsletter for bi-weekly coaching nuggets!