
Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Decoding Sales
Episode 9: The first sales hire
📅 When to hire your first salesperson - and how to find them.
❗ Mistakes technical founders make in hiring and evaluation.
⚙ Why your first sales hire need to think like a technologist.
🤝 What you should NEVER compromise on.
🚀 How to sell them on your company before you've taken off.
💰 And finally - how much to pay them.
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