Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Decoding Sales
Episode 8: Effective demos
Find out how CEOs blow their demos - while thinking the call went great.
How to prepare for a demo without sounding scripted.
How Peter handles curveball questions during a demo.
Why feature dumping doesn't work - and what to do instead.
How to handle a distracted prospect.
Getting meaningful feedback at the end of a demo.
When demos aren't the right tool, and what to do instead.
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