Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
Decoding Sales
Episode 42: Relationship-led selling with Centralize founders Rachit and William
As a solo host, Peter tries his best to fill Alex's shoes :)
He sits down with YC W24 founders of Centralize, Rachit Kataria and William Wang, to discuss their founder-led sales journey and approach. They discuss:
- Their approach to relationship-based selling
- The challenges and opportunities of selling to GTM leaders
- Creative outbound strategies they've leveraged
- How they think about hiring their first seller
Visit Centralize's website to learn more about Rachit and William's vision. They've built an AI-powered deal collaboration platform that focuses on mapping key stakeholders, understanding them, and how to leverage each to get strategic deals done.
Special shout out to Will Thoni (Sales at Langchain) for making this connection!
To get more sales advice from Peter, Subscribe to his YouTube Channel, check out Peter Ahn Sales School and get added to his newsletter for bi-weekly coaching nuggets!
